Privacy Policy

1. Who We Are

HappyLass is a UK-based online retailer of adult toys, lingerie and related accessories. We are committed to full GDPR compliance and handle all personal data securely and lawfully.

If you have any questions, you can contact us at:
📧 Email: hello@happylass.co.uk

2. What Personal Data We Collect

We may collect and process the following data:

• Name

• Billing and delivery address

• Email address

• Phone number (if provided)

• Payment details (processed securely via third-party providers)

• Order history

• Website usage data (via cookies and analytics)

We do not collect or store any sensitive personal information relating to your sexual preferences or lifestyle.

3. How We Use Your Data

We use your personal data to:

• Process and fulfil orders

• Communicate with you about your purchase

• Provide customer service

• Improve our website and shopping experience

• Send marketing emails (only if you opt in)

• Prevent fraud and comply with legal obligations

4. Who We Share Data With

We only share your data with trusted third parties where necessary:

• Payment providers (e.g. Stripe, PayPal)

• Delivery couriers

• Website analytics (e.g. Google Analytics)

• Marketing platforms (e.g. Mailchimp, if you subscribe)

All third parties are GDPR-compliant and only use your data as instructed by us.

5. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of incorrect data

• Request deletion of your data (“right to be forgotten”)

• Object to processing or withdraw consent

• Request data transfer (data portability)

To exercise any of these rights, please email us.

6. How We Keep Your Data Safe

We use SSL encryption across our site, restrict access to data internally, and ensure all third parties meet strict data protection standards.

7. Cookies

Our website uses cookies to enhance your experience. These may include:

• Essential cookies (for site functionality)

• Analytics cookies (to track website usage)

• Marketing cookies (only if consent is given)

You can manage your cookie preferences at any time via your browser settings.

8. Retention

We retain your personal data only as long as necessary to fulfil our legal and operational obligations, or until you request deletion.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.